President Blair Peet with company founder Gene “Father Dry” Peet
“It’s simple. PEET products solve a problem — actually several — they perform as promised, and are built well so they last.”
President, PEET Shoe Dryer, Inc.
We Invented Dry!
The dry-feet-by-Peet legacy began in 1968, in nature’s wonderland — a place called St. Maries, Idaho — where inventor and sportsman Gene Peet developed the very first footwear dryer. He did it because he simply got fed up with waking up to soggy boots — and the discomfort that put his feet through. After making a bunch of his dryers to satisfy pleading friends and relatives, Gene decided that his invention was worth starting a business, to share his enjoyment of “PEET® Dry” comfort with everyone.
Gene’s son, Blair, started building PEET products at just ten-years-old, when production, assembly and packing was done around the family kitchen table. The business quickly outgrew the kitchen, as outdoorsmen discovered that special feeling of PEET Dry. The talented Peets designed and built machines that increased production, without sacrificing their high quality benchmark — a PEET product trait that continues to be heartily appreciated.
Today, PEET® Dryers are made in several different models so that PEET Dry comfort can be enjoyed pretty much anyplace on earth. In addition to the home models, there’s the compact Go! PEET® Dryer that travels everywhere — even in your car — as well as the Propane PEET® Dryer for camping and remote locations.
PEET remains true to its successful heritage by making a product that:
solves a problem
performs as promised, and
is made well so it lasts…
Over the years, millions of PEET Dryers have been sold, and PEET loyalty is legendary. The truth is… Once you’ve experienced PEET Dry, you never go back to life without it.