At Peet Shoe Dryers...they like to say they invented dry. And after 44
years of business...this North Idaho company has created an extremely
KXLY4's Derek Deis reports.
(Click here to watch the video.)
invented one of life's simple pleasures...
"Father DRY" - founder Gene Peet
- reflects on why he almost gave up on bringing his invention to the
He also talks about the oddest reason ever that a customer wanted a
replacement dryer. (Read more...)
Gene Peet recently celebrated his 84th
birthday. Over half of those years he's been treating feet to fresh, dry
The man ordering margaritas at Mango’s, at the finish
line of the GORE-TEX TransRockies Run’s Stage Four, looked happy. As a
man should be when ordering margaritas on the sun-kissed patio of a
high-mountain bar in Colorado. He was happy despite hobbling around with
a cast on his right leg.
“Didn’t get that during the race, did you?” I asked.
“Nah,” he said, hefting his armload of Vitamin C and tequila, “It was
Rick Thurston, 58, had planned to run the race with his wife Karen, but
a stress fracture two and a half weeks ago left their entire trip in
question. The couple lives in St. Maries, Idaho, which happily happens
to house the headquarters of one of the sponsors of this very race:
Peete’s Feet shoe dryers (“I’ve known Gene Peete for years,” said
Thurston. “It’s a great product. He used to be a plumber.”)
Stumped for a teammate, Karen’s thoughts turned to a candidate both
natural and unlikely: her daughter, Stephanie Hackbarth. Stephanie, 26,
is an avid runner – a collegiate cross-country runner, but Karen hadn’t
seen her in two years.
A running industry champion gets inside the minds of runners and shares
insight as to why they run (and why they like dry running shoes).
Runners have an indomitable attitude that doesn’t let weather get in the
way of their passion: There’s no such thing as “bad” weather. Just
different kinds… Chilling wind? Invigorating! … Rain? Refreshing! …
Snow? An exciting challenge!
Legendary track coach and Nike co-founder Bill Bowerman (he’s also
credited with setting in motion the running boom) took it one step
further when he said: “There’s no such thing as bad weather, just soft
Many don’t get why runners brave the elements to “punish” themselves,
scurrying about aimlessly. What is it that makes these running die-hards
completely disregard the elements to undertake their running routine?
There are many very good reasons people run. Here is a couple…
Movement is life
To some, it’s simply a devotion to moving. In addition to getting the
body moving, running gets the blood moving and the mind moving.
Many enjoy running for its stress-relieving aspect. “Stress can be a
cruel master of a helpful servant” is a wise adage. These are very
stressful times we live in; we need to find ways to relieve stress
rather than be a servant of it. And running can be very soothing therapy
in dealing with stress in daily life.
The first-ever women’s Olympic marathon champion, Joan Benoit Samuelson,
described running as something that helps define you: “As every runner
knows, running is about more than just putting one foot in front of the
other; it is about our lifestyle and who we are.”
Whatever motivates you to run, whether you’re a beginner or a
competitive athlete, the important thing is that we keep doing it and
enjoying it. This brings me to some good, comforting advice to all
runners concerning running shoes.
Between each run, put your running shoes on a PEET Dryer. That way
you’ll put on a fresh, dry pair of running shoes to begin each and every
Keep the comfort comfortable. The comfort technology in running shoes
today is truly amazing. Runners have many choices in outfitting their
feet with footwear that add to running enjoyment. PEET Dryers enable
this comfort technology to start out maximized by removing wet, sweat
and odor from the last run. As a result, running shoes not only feel
better, they last longer.
No more “odorrific” complaining. PEET Dryers remove the stress of having
to deal with those you live with that whine about your running shoe
“aroma.” (To me, that alone is worth going PEET Dry!)
By Guest Blogger Michael Coogan
Mike goes back to the genesis of the running
boom over 30 years ago. Since then, he’s also been professionally
involved in researching runners' needs, assessing burgeoning
technologies, and developing and marketing running footwear. He’s
president of COOGAN Marketing, specializing in consumer products for
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