The Latest PEET News

 

He invented one of life's simple pleasures...


"Father DRY" - founder Gene Peet - reflects on why he almost gave up on bringing his invention to the public.


He also talks about the oddest reason ever that a customer wanted a replacement dryer. (Read more...)

 

Gene Peet recently celebrated his 84th birthday. Over half of those years he's been treating feet to fresh, dry comfort.

 

 

Straight out of UIan Bator
Gordon Wright

Posted on transrockies.com, Aug. 2011

The man ordering margaritas at Mango’s, at the finish line of the GORE-TEX TransRockies Run’s Stage Four, looked happy. As a man should be when ordering margaritas on the sun-kissed patio of a high-mountain bar in Colorado. He was happy despite hobbling around with a cast on his right leg.

“Didn’t get that during the race, did you?” I asked.

“Nah,” he said, hefting his armload of Vitamin C and tequila, “It was during training.”

Rick Thurston, 58, had planned to run the race with his wife Karen, but a stress fracture two and a half weeks ago left their entire trip in question. The couple lives in St. Maries, Idaho, which happily happens to house the headquarters of one of the sponsors of this very race: Peete’s Feet shoe dryers (“I’ve known Gene Peete for years,” said Thurston. “It’s a great product. He used to be a plumber.”)

Stumped for a teammate, Karen’s thoughts turned to a candidate both natural and unlikely: her daughter, Stephanie Hackbarth. Stephanie, 26, is an avid runner – a collegiate cross-country runner, but Karen hadn’t seen her in two years. 
Read more...
 

 

Why Runners Run (and Prefer Dry Running Shoes)
Posted on onlineshoes.com, April 2011

A running industry champion gets inside the minds of runners and shares insight as to why they run (and why they like dry running shoes).

Runners have an indomitable attitude that doesn’t let weather get in the way of their passion: There’s no such thing as “bad” weather. Just different kinds… Chilling wind? Invigorating! … Rain? Refreshing! … Snow? An exciting challenge!

Legendary track coach and Nike co-founder Bill Bowerman (he’s also credited with setting in motion the running boom) took it one step further when he said: “There’s no such thing as bad weather, just soft people.”

Many don’t get why runners brave the elements to “punish” themselves, scurrying about aimlessly. What is it that makes these running die-hards completely disregard the elements to undertake their running routine? There are many very good reasons people run. Here is a couple…

Movement is life
To some, it’s simply a devotion to moving. In addition to getting the body moving, running gets the blood moving and the mind moving.

Stress relief
Many enjoy running for its stress-relieving aspect. “Stress can be a cruel master of a helpful servant” is a wise adage. These are very stressful times we live in; we need to find ways to relieve stress rather than be a servant of it. And running can be very soothing therapy in dealing with stress in daily life.

Self identity
The first-ever women’s Olympic marathon champion, Joan Benoit Samuelson, described running as something that helps define you: “As every runner knows, running is about more than just putting one foot in front of the other; it is about our lifestyle and who we are.”
Whatever motivates you to run, whether you’re a beginner or a competitive athlete, the important thing is that we keep doing it and enjoying it. This brings me to some good, comforting advice to all runners concerning running shoes.

Between each run, put your running shoes on a PEET Dryer. That way you’ll put on a fresh, dry pair of running shoes to begin each and every run.

Keep the comfort comfortable. The comfort technology in running shoes today is truly amazing. Runners have many choices in outfitting their feet with footwear that add to running enjoyment. PEET Dryers enable this comfort technology to start out maximized by removing wet, sweat and odor from the last run. As a result, running shoes not only feel better, they last longer.

No more “odorrific” complaining. PEET Dryers remove the stress of having to deal with those you live with that whine about your running shoe “aroma.” (To me, that alone is worth going PEET Dry!)

By Guest Blogger Michael Coogan

Mike goes back to the genesis of the running boom over 30 years ago. Since then, he’s also been professionally involved in researching runners' needs, assessing burgeoning technologies, and developing and marketing running footwear. He’s president of COOGAN Marketing, specializing in consumer products for those that prefer outdoor adventures to indoor ones.

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Peet Shoe Dryer, Inc. Media Partners 2011



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Rocky Mountain Run

 

Matt Bishop and Brian Nall recently ran in the Gore-Tex TransRockies Run, a 113 mile race in the Colorado Rockies. Here they are seen with their training partner, Tanuki, Mr. Nall’s seven-year-old chocolate lab. - Chris D'Angelo

By Chris D’Angelo
Published: Tuesday, September 14, 2010 4:35 PM PDT

Last month, two St. Maries men ran farther in six days than most people drive in the same amount of time.

Brian Nall, CEO of Benewah Community Hospital, and Matt Bishop, head of radiology at BCH, ran 113 miles and climbed more than 25,000 vertical feet in less than a week. And they did it all in the rugged Colorado Rockies, at elevations ranging from 8,000 to 12,500 feet.

The event is the Gore-Tex TransRockies Run, which takes participants from Buena Vista to Beaver Creek, Colo., through the heart of the White River and San Isabel National Forests along steep, jagged hiking trails.

“You had to be very careful,” Mr. Nall said of the terrain. “One wrong step and you’d be falling off the side of a mountain.”
More than 300 participants from 10 countries, paired in teams of two, came out for this year’s challenge, which ran from Aug. 22 to 27.

Mr. Nall and Mr. Bishop - team Peet Feet - were sponsored by Peet Shoe Dryer of St. Maries. Despite the fact that they were competing against some of the top runners in the world, Peet Feet placed 11th overall in the Open Men category - the hardest class - ahead of teams such as ESPN Outdoors.

Peet Feet finished with an overall time of 26:16:49, approximately 10.5 hours behind first place finisher Team Montrail/Hammer Nutrition, which finished in 15:45:37.

“It was essentially running five marathons over six days,” Mr. Nall said. “It was very, very tough; mentally challenging.”

Since it is a team sport, Mr. Nall and Mr. Bishop were required to stay within two minutes of each other at all times. This made the challenge even greater.

“Over half of the teams couldn’t complete all six legs,” Mr. Nall said. “Just finishing it is an accomplishment.”

Mr. Nall and Mr. Bishop spent the nine months leading up to the race training, averaging approximately 70 miles per week and logging a total of 1,100 miles; enough to take them from Seattle to Los Angeles.

“We’d run the hills around here,” Mr. Nall said. “(But) they pale to what we found in Colorado.”

By their side for all of their training was Mr. Nall’s 7-year-old chocolate lab, Tanuki, who was supposed to make the run in Colorado.

“One week before we left she was hit by a car,” Mr. Nall said. “She came through okay and is on the road to recovery now.”

Mr. Nall dedicated the first leg of the race to Tanuki, who he said would have surely finished the race by his side had she not been injured.

Due to the extreme terrain, each day of the race brought new challenges for Peet Feet, including a half-mile stretch through a knee-deep mountain stream.

“The biggest hurdle was battling blisters and black toenails, making sure you didn’t twist ankles,” Mr. Nall said.

Although Mr. Nall said both he and Mr. Bishop enjoyed their trip, the two men likely won’t participate in the event again.

“It was such a good experience it would be hard to top it,” Mr. Nall said. “There are too many neat things to experience in life. We’ve experienced this one.”

For more information on the Gore-Tex TransRockies Run visit http://transrockies.com/transrockiesrun/news/.
 

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PEET To Introduce Newest Comfort To Oldest Marathon

Runners Interested in Starting Every Run with the Soothing Comfort of Dry Footwear to Get Acquainted with Peet® Dry at the 2010 Boston Marathon Expo

St. Maries, ID, March 2010 – In the three April days before the 114th running of the world’s oldest and most prestigious road race, Peet Dryer will be presenting their brand of dry at the Boston Marathon Expo. They will be showing and telling runners how their family of Peet Dryers will make what they love to do a lot more comfortable. In addition to offering Peet Dry in a variety of sizes for running shoes, Peet will be unveiling its new “Hydration PEET Dryer” – a dryer that revolutionizes how the bladder of Personal Hydration Packs is dried and kept hygienic.

“Until last year, we hadn’t made a concentrated marketing and sales effort in the running shoe market,” said Andy Kennelly, Vice-President Sales for Peet Dryer. “Over the years, we’ve heard from many runners who stumbled across Peet Dryer’s and loved them. They make a lot of sense because if running shoes aren’t getting wet by outdoor conditions, they are by perspiration. We added dryer models to complement the runner’s lifestyle – like the PowerCell PEET for when they travel.”

In addition to developing new product for the running market, like PowerCell PEET and patent-pending Hydration PEET, the company has devoted attention and resources to bring the PEET Dry message to runners at running events. The Boston Marathon Expo was voted “best runners expo in the country” by Runner’s World magazine.

The value of using PEET Dryers goes beyond dry comfort. Its gentle, thermal convection allows running shoes to last longer, saving runners money in the long run. It does so by removing contaminants (like mold & mildew) that cause premature deterioration of running shoe materials. They are also energy-efficient, with most using less than a 75 watt light bulb to do their drying safely and quietly.
PEET Dryers have a MSRP retail range of $20-$80.

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Introducing must-have insurance to protect guns from being damaged while stored in safes and cabinets

 

Humidity is the enemy and the new SafeKeeping PEET® Dryer is the solution in thwarting the rust and mildew damage humidity can cause.

 

St. Maries, ID, January 7, 2010 – The age-old problem of unwanted moisture damaging expensive guns while in storage in safes and cabinets has been resolved. Peet Dryer is introducing the SafeKeeping PEET Dryer at the SHOT Show (January 19-22) that effectively controls the inside air keeping it “gun-friendly.”

 

The power behind Peet’s effectiveness is its use of the natural convection process. It slightly warms ambient air that then rises through the AirChamber to circulate throughout the confined area. This circulating air keeps the contents free from rust and mildew damage. It’s the same technology used in the Original PEET Dryer that has been reliably drying footwear and gear for decades.

 

“We had been asked for years to develop a safe dryer because what was out there wasn’t very effective or a somewhat of a hassle to use,” said Andy Kennelly, Vice President Sales, Peet Dryer. “We developed a prototype and wanted an objective, highly-knowledgeable source to test its effectiveness. What we heard back was even better than we anticipated.”

 

Peet chose Liberty Safe – the #1 seller of full-size residential safes in the U.S. – to test SafeKeeping PEET. Liberty Safe had this to say: “We think that your dryer offers a new and better approach to the problem of keeping unwanted moisture from collecting on the valuables placed in our safes.” Other positive results Liberty mentioned included how quickly the recovery was after the door was opened, and how SafeKeeping PEET starts working immediately.

 

The patent-pending SafeKeeping PEET is completely safe (ETL approved), maintenance-free, and energy efficient drawing only 18 watts of power. MSRP is $39.99.

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Finally an easy one-step solution in keeping bladders in personal hydration systems clean, sanitary and longer lasting

 

Today’s Personal Hydration Systems have made it easier and more effective to keep the body of an athlete and adventure seeker properly hydrated. For 2010, PEET® Dryer introduces The Hydration Dryer – a new way to keep this hydration technology operating at peak efficiency.

 

St. Maries, ID, January 7, 2010 – The popularity of personal hydration systems has reached an all-time high. Typically a fluid reservoir and continuous-feed flow tube incorporated into a backpack, these systems offer a new-found way for runners, cyclists, hikers, hunters, climbers and mountain trekkers to keep themselves properly hydrated and enjoying every hour spent outdoors. They have abandoned clumsy water bottles and outdated canteens preferring this convenient hands-free fluid replenishment system.

 

As well as these systems work, keeping the fluid-holding reservoir clean and sanitary has been an issue. Not anymore as PEET Dryer – the inventor of the original boot and footgear dryer – has stepped in to extend their proven thermal convection technology to drying problematic fluid reservoirs.

 

The villain of Personal Hydration System reservoirs is the growth of unhealthy and destructive “stuff” between uses, because there hasn’t been an effective means to thoroughly dry them. As a result they become a “petri dish” for bacteria and mold to flourish. Unhealthy to the user – deteriorating to the reservoir.

 

“The Hydration PEET Dryer was a result of hearing about the drying problems people were having. We realized the convection drying technology we use to dry footwear, handwear and headgear would be perfect for drying these reservoirs. We went to work on designing a special apparatus to flow air through that effectively dries them – in the process eliminating the growth of bacteria, mold and mildew,” said Andy Kennelly, Vice President Sales for PEET Dryer.

 

Easy-to-use, The Hydration PEET dries using natural thermal convection. There are no chemicals, hangers, cleaning tablets or special brushes – just a gentle air flow that inhibits growth of contaminates that are unhealthy and prematurely deteriorate the reservoirs.

 

PEET will introduce the patent-pending Hydration PEET Dryer at the SHOT Show (January 19-22). Available spring 2010. Suggested retail $39.99. It is adjustable to fit Camelbak® and most other reservoirs, and draws an energy-efficient 18 watts.

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PEET Dryer returns to GORE-TEX® TransRockies Run as official supplier of shoe dryers.

 

TransRockies US LP is proud to announce that PEET Dryer will return in 2009 as the official supplier of Shoe Dryers in the “PEET Shoe Drying Tent” at the GORE-TEX® TransRockies Run.

 

The GORE-TEX® TransRockies Run is a 6-Day Trail Running Stage Race in the Colorado Rockies. Launched in 2007, this year’s event will run from Buena Vista, Colorado to Beaver Creek Colorado, covering a distance of approximately 113 miles on trails and dirt roads at elevations between 7,000 and 12,600 feet. Runners compete in teams of two and camp overnight in tents provided by the organization. Meals, hot showers, and athletic therapy are also provided. Stage winners and overall leaders are recognized at a daily awards ceremony.

 

PEET Dryer chose the TransRockies Run as an ideal platform to showcase the benefits of having dry footwear for running performance and comfort. “Running with dry feet means that you are running in comfort,” said Andy Kennelly, Vice President of PEET Dryer. “An event like the TransRockies Run exposes runners to a wide variety of conditions, including multiple stream crossings and occasionally wet weather. We’re happy to help them start each stage with dry shoes!”

 

“Our runners asked us for a way to dry their shoes after the wet stages in 2007,” said Event Director, Aaron McConnell. “When we saw the PEET Dryers, we could see a natural fit with the event.” When TransRockies went looking for a shoe drying solution, PEET was the natural choice, being the market leader in Shoe Dryers. PEET’s shoe dryers fit well with the event’s title sponsor, GORE-TEX®, which is also interested in the role of moisture in trail running performance and comfort through the use of their fabrics in the world’s best trail-running shoes.

 

The PEET Shoe Drying Tent will be set up at the athlete camps following each stage of the 2009 GORE-TEX® TransRockies Run. The tent will be equipped with multiple shoe dryers which can each dry 2 pairs of wet shoes in 60-90 minutes.

 

PEET Dryer was founded in 1968 in St. Maries, Idaho, where inventor and sportsman Gene Peet developed the very first footwear dryer. He did it because he simply got fed up with waking up to soggy boots — and the discomfort that put his feet through. After making a bunch of his dryers to satisfy pleading friends and relatives, Gene decided that his invention was worth starting a business, to share his enjoyment of “PEET® Dry” comfort with everyone.

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PEET Dryer Saves Sweaty Shoes from Odor, Bacteria, and Breakdown

Published by written permission of The International Hyperhidrosis Society

Recently, we took my 2-1/2-year-old daughter, Hayley, on a pleasant walk to the park. Along the way we stopped to throw pebbles in the creek. While I had my back turned, Hayley's father, in all his wisdom, allowed her to run into the water -- favorite Mary Jane shoes, socks, and all. As she charged in even deeper, above-mentioned father was talking on his cell phone and I found myself running in after her. Once we were soaked we figured "what the heck?" and just had a ball splashing, jumping, and throwing sticks for our dog. Do I sound like a free-spirited mother? Don't be fooled. If I hadn't had a PEET (shoe) Dryer waiting at home, I would have been very unhappy with this episode of spirited play.

For the uninitiated a shoe dryer may seem like a non-essential appliance -- along the same lines as those bread makers that were so popular 10 years ago, or that Epilady device (heavily marketed in the 1980s) designed to pull your unwanted body hair out by the roots (yes, it felt just like that until it got stuck in my shag carpet.) But let me assure you, my PEET (shoe) Dryer is now among my most prized possessions and if I had a bigger laundry room, I'd make sure that everyone in my family had a shoe dryer so that I wouldn't have to share mine. Here's how my love affair with PEET began.

Because all of us at the International Hyperhidrosis Society are immersed in the world of hyperhidrosis, we recognize that those who suffer from plantar hyperhidrosis (excessive sweating of the feet) struggle with consistently wet footwear that can smell, harbor bacteria and fungi, cause other foot problems like blisters, and deteriorate rapidly. We also recognize that children with hyperhidrosis, in particular, need a way to safely and efficiently dry their shoes on a daily basis. That's because children's hyperhidrosis is difficult to treat and often the best course of action is to just try to prevent as much discomfort and embarrassment as possible. With the needs of plantar hyperhidrosis sufferers in mind, we found the PEET Dryer and volunteers, like me, to try it.

When my Original PEET Dryer arrived in the mail, I was astounded by its simplicity. Just place your shoes upside down on the dryer's "feet", plug the dryer in, and it silently and efficiently (drawing less power than a 40-watt light bulb) uses natural, gentle thermal convection to bring warm air through the base of the dryer, up its air chamber tubes, and into your shoes. Attachments that you can purchase separately from the PEET company allow you to dry gloves, hats, helmets, wigs, and more! We recently put a Big Bird plush puppet on the dryer after he "accidentally" took a bath.

Gene Peet created the first dryer in his home in Idaho in 1968 because he was sick of his expensive work boots getting soggy from perspiration and cracking because he dried them on a heater. Soon he was building dryers for his friends and the whole family was getting involved. Today, PEET Dryer remains a family-run business and Gene Peet's original, simple design still works. In fact, Lori Peet-Poffenroth, Market Development Director for PEET Dryers and Gene Peet's daughter, says that her father still has the first dryer he ever built and that it works just as well as it always did. This is a deal that can't be beat -- Original PEET Dryers cost just $39.95 and come with a 25-year warranty.

Despite the elegant simplicity and impeccable (based on my nearly 1-year experience) performance of the original dryer, PEET has branched out to include dryers that have fans to blow warm air gently through your shoes and ionization for better odor and bacteria control (odor and microbes are well controlled by the original dryers, too, because without wetness it's difficult for them to grow). There is even a model that uses UV light to kill germs, bacteria, viruses, fungi, and mold in shoes and whatever other equipment you place on the dryer. These newer dryers have on/off switches as well because, says Lori Peet-Poffenroth, some consumers found it disconcerting to not know for certain if the dryer was on or not (personally, I think the "can't tell it's on" silence is wonderful and I enjoy the simplicity of just plugging the dryer in, rather than having to plug it in and turn it on.) Also available are attachments for toddler's shoes (although I think the regular sized attachments work just fine for little shoes) and a portable model for traveling (great for those who have sweaty feet and travel for business, sports, or pleasure). The dryers never overheat and in 40 years have never been accused of playing a role in any fire, according to Lori Peet-Poffenroth. And, she says, "It's completely safe to leave the Original PEET Dryer plugged in all the time -- 24 hours a day, 7 days a week." I agree, the dryers seem to be a great place to "park" your shoes at the end of the day -- whether you've just come in from the rain, humidity, soccer practice, or the office.

But don't just take my word for it, read the additional International Hyperhidrosis Society shoe dryer testimonials below and visit www.PEETShoeDryer.com for more reviews and to learn about the dryers' technology.

To purchase a dryer (I recommend the economical and efficient Original PEET) and/or dryer attachments, call 1-800-222-7338 or shop online at www.PEETShoeDryer.com . SweatSolutions readers will receive a 20% discount! Just enter the code "sweathelp" in the promotion code box in the shopping cart area of the online store. In addition to giving SweatSolutions readers a 20% discount, PEETs will also donate $5.00 to the International Hyperhidrosis Society with every order using the "sweathelp" promotion code.

Now, if only they sold an attachment for my wet dog.

Additional International Hyperhidrosis Society Reviews

"I have to say that the boot drier worked like a charm!" says Leslee Ganss, of Cedar Run, New Jersey . "I left my leather motorcycle boots out in the rain. They actually filled up with 2 inches of water! I drained them and put them on the PEET Dryer and by the end of the day they were dry! Not only that, but the leather was still in good condition. How would I have dried them without the shoe dryer? I have no idea! I decided to keep the dryer plugged in and put it to work on a regular basis. I now use the dryer a few nights a week for my 11-year-old son's sneakers, which he wears (like only an active 11-year-old can) every day. No more smelly shoes! We live in a high tidal area so we often have to get around in high rubber boots, and they get sweaty pretty fast. All the boots get the PEETs treatment and are usually dry in an hour. After snowy days, our snow boots and their liners are put on the dryer. It is so easy to use; we just keep it plugged in downstairs in our mud room, where we take our shoes off. With three of us using it pretty much on a daily basis, I wonder how we got along without it!"

"I first used the dryer on my nephew's boots after he had finished playing in the snow," says Christine Fleckenstein, of Philadelphia, Pa. "While the boots were not soaked, they were moderately wet around the bottom. It took about a half-hour to dry them thoroughly. I used the dryer again on my own sneakers. The shoes were wet throughout. But the dryer only took about 45 minutes to dry my shoes. When I took them off, I was pleased to find that they were warm and toasty inside."

Of course, even the best shoe dryer can only dry your shoes -- not your feet. If managing the damage sweat does to your footwear is not enough to make a difference in how sweating affects your life, your choices, or your outlook, it may be time to seek medical treatment. Iontophoresis and Botox injections are well-documented, effective treatments for sweaty feet and our Physician Finder can help you locate an experienced physician to provide hyperhidrosis care.

www.SweatSolutions.org

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Premier Resource for Runners Says Peet is "Must-Have Gear"

 

The magazine considered the bible of running and jogging, Runner's World, has listed the PEET dryer as essential gear for the runner or jogger on anyone's gift list. After testing the Original PEET Dryer, it made the list of "MUST-HAVE GEAR" in their December 2007 issue.

Considered the world's leading running magazine, for 40+ years Runner's World has been informing and advising runners of all abilities on how to enhance their running experience. They had this to say about the Original PEET Dryer...

With this unique device, you'll never have to run in wet sneakers again. Just put your shoes on it overnight and let the hot-air convection dry them out for your morning run. One tip for extra sweaty runners: Use this gizmo in the garage, where the smell won't offend anyone.

Whether you're a marathoner or just a casual day runner/jogger, using a PEET Dryer gives you a new level of comfort to enjoy. In addition to the comfort, PEET Dry removes the "sweaty runners smell"-so there's no need to banish your shoes to the garage. PEET convection air technology eliminates odors caused by perspiration, bacteria and mildew.

PEET Dry also promotes good foot health. The enjoyment experienced while running (or involved in any fitness endeavor) depends on healthy feet. Studies have shown that the dampness in footgear caused by ground conditions and perspiration provokes blisters-and is an ideal environment for fungus growth that results in foot irritations (like athlete's foot). It can also encourage staph infections and harbor other germs.

Extremely easy to use, the user simply props their footgear on the patented PEET DryPorts, and forgets them until the next time they're worn. All types of footwear are dried safely (PEET Dryers don't get hot or blow "hot-air") and silently, using less energy than a 40 watt light bulb.

Michael Coogan
November 8, 2007

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Enhanced Pure Air Technologies Added to Legendary PEET Dry

 

St. Maries, ID, Winter 2007 — PEET Dryer introduces PEET Pure and PEET UV, technologies that assist in eradicating the airborne contaminants — like bacteria and mold — that cause odor, irritation and deterioration in footwear and gear.

 

According to PEET President Blair Peet, “PEET Dryer users have long known that in addition to effectively drying their gear, PEET Dry thermal convection removes contaminants that cause problems. Today’s consumer is concerned about air quality and these new technologies further address this interest.”

The PEET Pure ionization technology used in the new Advantage PEET Dryer combines electronics and physics to help purify the air. Negative ions released by the process attach to positive ions containing contaminants, weighing them down so that they drop out of suspension in the air.

 

PEET UV technology, built into the new Go! PEET Dryer, uses ultraviolet light (UV) to neutralize airborne contaminants. The UV component of sunlight does this naturally, which is why molds, mildews, fungi and other contaminants seek out dark, damp places in which to flourish.

 

“After PEET Dry comfort, our customers tell us they appreciate the odor-free results of their PEET Dryer next. Maybe the most grateful are the spouses! By removing contaminants through our drying and purification processes, we lengthen the wearing life of footwear and gear and thwart skin irritations like athlete’s foot,” said PEET Vice President of Operations Donnie Ely.

Both products equipped with these enhanced pure air technologies will be available for consumer purchase in Fall 2007. The Advantage PEET Dryer is a model capable of handling multiple items all at once, while the Go! PEET Dryer is a powerful, portable device that travels everywhere for use in all sorts of footwear.

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A Whole New Drying Advantage!

What has a whisper quiet fan, four AirChambers, multiple PEET “Ps” and removes wet and sweat from four items at once?

 

Answer: The brand new Advantage PEET Dryer

Coming this fall is the Advantage PEET Dryer, the second PEET with PEET Plus — a dryer capable of handling four items (such as a pair of footwear and a pair of gloves), all at once.

 

The Multi PEET Dryer led the way, effectively drying two pair of boots or shoes, right out of the box. You can also mix ‘n match by switching the standard equipment Footwear DryPorts for PEET Glove and Helmet DryPorts (sold separately), to enjoy PEET Dry comfort from head to toe.

 

The new Advantage PEET Dryer also includes some extra “advantages.” PEET Power delivers fan-assisted drying to move warmed or ambient air faster. PEET Pure ionization technology helps rid the air of contaminants. PEET Preference is a switch that allows you to dry with or without heat, with a timer for the fan.

PEET Vice President of Sales & Marketing Andy Kennelly is excited about the possibilities. “Gene Peet started all this back in 1968 with one model. Today there are seven different PEET Dryers along with a line of DryPorts and Extensions for accommodating other gear including protective headgear, gloves, hip boots and waders. I really don’t see a limit to who needs PEET Dry,” Andy declares. “We just need to find them and tell them about it.”

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Go! Takes PEET Dry Everywhere!

 

With today’s active lifestyle, consumers everywhere are on the go. That’s why the Go! PEET Dryer is the now thing! Replacing our successful Portable PEET Dryer, the Go! Is even more tuned in to taking PEET Dry along, wherever you go.

 

PEET Choice is standard equipment to let you choose between plugging in to a typical household socket or into the 12-volt socket in your car, RV or boat. And the handy PEET Pouch is included as a carryall for your Go! PEET Dryer components. PEET UV ultraviolet light technology eliminates contaminants like odor-causing bacteria and deteriorating fungi. Plus, PEET Safe temperature-regulating technology ensures that you, your footwear and your Go! PEET Dryer will be safe whenever you come to rest.

 

“PEET Safe technology ensures that your dryer will never overheat. No matter what footwear you put your Go! PEET inside of, there’s never a worry,” says PEET Vice President of Operations Donnie Ely.

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Coming to a Retailer Near You — The Pleasure of PEET Dry

 

There was a time when only hunters and fisherman had the pleasure of waking up to PEET Dry footwear. Not anymore. PEET Vice President of Marketing & Sales Andy Kennelly is aggressively leading the brand into new markets that are sure to need PEET Dry.

 

Anybody that’s ever owned a PEET Dryer knows that you never go back to a life without one. The soothing, PEET Dry comfort you wake up to is akin to other early morning pleasures, like your first cup of freshly brewed coffee... With an expanded product line, Kennelly and his sales team are determined to greatly increase the number of retail outlets that carry PEET Dryer products.

 

“There really isn’t anyone who won’t benefit from a PEET Dryer. Not everybody is getting wet trudging through streams and wetlands, but everybody perspires. Whether you’re working, walking or exercising, the average adult’s feet produce approximately eight ounces of sweat during the course of the day,” says Kennelly. “That’s like dumping a glass of water into your shoes every day...”

Perspiration-laden footwear makes an id

eal environment for damp-loving bacteria, fungi and other contaminants that cause unpleasant odors. So, in addition to drying your footwear, PEET Dryers eliminate the stink. Who wouldn’t want to be more comfortable and smell better?

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End of the Road for Helmet Fumes

 

A way to dry a sweat-sopped helmet so the next time you strap it on it’s dry and doesn’t smell like a gym locker? If there ever was such a thing, we aren’t aware of it…

That’s why PEET President Blair Peet (son of Company Founder Gene Peet, who invented the footwear dryer in 1968), came up with the PEET Helmet DryPort. An avid sportsman, as well as four wheeler and snowmobile enthusiast, Blair created this useful device out of his own need, forever making “helmet fumes” a thing of the past!

 

According to Blair, “A good helmet costs a lot of money. Using the Helmet DryPort makes it last longer. It eliminates rot and mildew that deteriorate inside linings. It also removes bacteria so your helmet stays odor-free.”

Whether you’re protecting your cranium while riding a motorcycle, dirt bike, four wheeler, snowmobile, etc. — or doing human-powered activities like football, hockey and lacrosse — there’s now a resting place for your helmet that will effectively dry and refresh it between rides or games.

 

The PEET Helmet DryPort easily mounts onto a number of PEET models, including the Original, Multi, Advantage and Propane PEET Dryers.

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Multi PEET Gets Great Review

 

In the July 2007 issue of the well-respected Motorcycle Consumer News (MCN) magazine, the Multi PEET Dryer was named “Innovation of the Month.” The Multi PEET Dryer tested to be, in MCN’s words, “A great solution to ensure your gear is quickly ride-ready.”

 

This review is important because MCN’s core mission is “to bring the motorcyclist real, useful information” — unswayed by advertisers because they don’t accept any. They pride themselves on putting the motorcycle enthusiast’s interests first. What they say they really mean, so we are most appreciative of what they had to say about the Multi PEET Dryer.

 

To this day we’re a privately held company that prides itself on delivering a quality product that exceeds expectations — as Motorcycle Consumer News found out…

“We were amazed to see a product that will dry your boots and gloves this fast at such a reasonable price… it actually worked better than advertised.”
— MCN, July 2007

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PEET  Packaging

PEETS Packaging is as good at attracting the eye as PEET Dryers are at drying. Our new packaging is not only attractive, it was designed to be much more helpful to the consumer at the point-of-sale. Every box is educational — clearly stating product features and benefits. They also illustrate how PEET Dry works, while showing other PEET Dryer models for various consumer uses.

© Copyright 2007 PEET Shoe Dryer, Inc.

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