The Latest PEET News



Inventor of the footwear dryer takes on the nuisance of foot odor.

PEET’s reason-for-being in the consumers life is being a remedy. Specifically, it fixes the problem of the discomfort of wetness in their footwear, and the costliness of premature deterioration it causes.

In addition to drying nature’s wetness, PEET dryers also effectively deal with the internal wetness cause by the perspiration of active feet. In the process, it “neutralizes” foot odor by drying it, so bacteria – the real culprit behind the foot odor – has limited time to ingest and secrete it as the obnoxious, putrid odor it becomes.

For fall 2015, PEET introduces yet another remedy – two products that use molecular science to destroy odor-causing contaminants in footwear.

Both use strictly controlled ozone (O³) molecules that penetrate odor and pollution molecules, destroying them by altering their chemical make-up. Odor isn’t covered up – it’s destroyed.

PEET Dryer

A product designed for the hiker in mind, these are twin dryers and deodorizers that easily fit into any pair of hiking boots after a day’s journey in nature’s beauty.

In addition to drying nature’s wetness and sweat, its O³ science destroys odor molecules

Your customer wakes up to dry, fresh boots to start day two’s adventure the best way possible.

MSRP: $49.99

PEET’s most powerful odor eliminating product. It’s also the most versatile. It can be operated in 3 distinct ways to overpower odor-causing bacteria, mold and mildew.

3WAY Usability:

  1. Inserted into boots, shoes, cleats and skates
  2. Attached to several PEET Dryer models to add odorless to driest.
  3. Stand alone feature for deodorizing small room areas.

MSRP: $69.99

Blair Peet, President, and son of founder Gene Peet: “When my father invented PEET Dryness, he solved the problem of soggy, uncomfortable footwear. Now PEET Odorless solves the foot odor problem. This combination allows people to start out their day in dry, fresh comfort like never before.”


Scientific odor elimination in footwear, that goes beyond others…

Foot sweat – and the nasty odors associated with it – are familiar to almost everybody. One of the most perspiring parts of the body, each foot has a quarter million sweat glands producing a lot of sweat every day. Bacteria on the skin are attracted to sweat that then feeds on it. The waste it excretes causes the unpleasant odor.

This sweat and odor accumulates, and if not addressed, goes to odiferous heights of mass proportion. Unpleasant smell becomes “can’t live with it” stench. Deodorizing insoles, a mess of sprays and powders – even home baking soda concoctions are tried.

Now there’s a solution called the PEET D’ODORIZ’R MODULE (PDM) that doesn’t try to cover up odors – it destroys them.

PEET Dryer

Destroys odors scientifically.

Utilizing strictly controlled molecular science, the PDM takes normal oxygen molecules (O²) and gives them a small, but powerful, electrical charge. This temporarily creates oxidizing ozone (O³) molecules. When they come in contact with odor and pollution molecules, the O³ penetrates them. This destroys these bad molecules by altering their chemical make-up. Odor isn’t covered up – it’s abolished

  • Long-term, dependable odor elimination. The patent-pending PDM emitters can simply be periodically removed, cleaned or replaced, for ongoing peak performance.
  • Odor elimination in many places: boots, shoes, skates, cleats and small room areas
  • Fits PEET Dryer models for double-duty results… the driest and most odor-free footwear
  • Energy-efficient – Uses less power (4 watts) than a common night light
  • Quiet and safe – meets EPA and OSHA ozone standards
  • MSRP: $69.99

What makes PDM ozone oder elimination different from others?

Ozone is well-known for its ability to destroy bacteria, germs, mold and mildew. Over time there is a dust and carbon build-up on the ozone emitters that impairs effectiveness. The PDM is designed to allow easy periodic cleaning (or replacement) of these patent-pending emitters. They continue to destroy contaminants long after other ozone emitters stop being effective.

Andy Kennelly, VP Sales and Marketing:
“We have always gotten a lot of letters from happy customers. The second most frequent thing written about is how pleasantly surprised they were that their foul-smelling boots no longer ‘cleared the room.’ It just made sense for PEET to offer products that took odor even more powerfully.”



PEET Dryer was a sponsor!

Unlimited Piston Class for the 3rd Annual Race the Joe

St. Maries, Idaho - May 22, 23 & 24, 2015

For more information see the Press Release


“I love my boots but everybody hates how they stink!”

Smelly boots and shoes are a common annoyances. Active feet sweat a lot. Boots, shoes, skates and cleats provide an ideal environment for odor-causing bacteria to thrive. All sorts of things claim to control it, but in reality, only temporarily mask odor. Now there a solution that completely eliminates reek, and it is…

Scientifically destroys odor in footwear, gloves and headwear.

  • Sprays and powders only mask odor. O³ (ozone) Science sinks, penetrates and destroys odor molecules.
  • Kills surface and airborne contaminants. With the PEET Odor Eliminator stink in boots, shoes, cleats and skates isn’t covered up – it’s eliminated.
  • Works fast (depending on odor saturation, 1-6 hours. Operates silently. Turns off automatically.
Shop Now!

Feet are one of the sweatiest parts of the body. There are over 250,000 sweat glands on each foot that are capable of producing a pint of sweat each day. The rank smell – from unpleasant to just plain nasty – is created by bacteria on skin that eats the sweat and excretes waste.

Although a big problem in hunting and work boots, reek is also a problem in running shoes, cleats, hiking boots and hockey skates. The PEET Odor Eliminator goes well beyond masking odors, as it attacks and destroys it at the molecular level. No more pungent odor. If that doesn’t matter to you – know it does to those around you.


This is a no-brainer for those who love to run

Everybody knows a good pair of running shoes is essential to foot comfort, health and enjoyment. Best yet is to lace them on dry and fresh. The PEET Dryer is the very best method of doing this for a number of good reasons.

Using patented DryPorts to expertly channel warm, convected air, PEET Dryers effectively dries nature’s wetness, and the perspiration produced by running feet.


    You start every run in dry, fresh running shoes. Damp shoes are a major cause of blistering and skin irritation.


    The drying process eliminates bacteria that can lead to fungal infections, such as Athlete’s Foot..


    It prolongs the life of your running shoes by attacking contaminants (like mold & mildew) that cause premature deterioration. Over time you’ll need to buy fewer running shoes.

  • PEET Dry is SAFE

    Peet Dryers safely and effectively dry all types of material including leather, synthetics, microfibers, rubber, canvas,

Compact drying that can travel along with you.

Shop Now!


PEET deals with the perspiration problem in more ways than one

PEET has been dealing with drying foot perspiration in footwear longer than anybody on Earth. Gene Peet invented the footwear dryer over 45 years ago.

With over 250,000 sweat glands on each foot, feet are one of the sweatiest parts of the body. In addition to the uncomfortable dampness, there’s the unpleasant odor end result.

Easy-to-use PEET Dryers effectively and efficiently control BOTH problems.

With over 250,000 sweat glands on each foot, feet are one of the sweatiest parts of the body. All people’s feet sweat – some more significantly than others. The odor associated with it runs from unpleasant to very pungent.

Easy-to-use PEET Dryers effectively and efficiently dries sweat (along with nature’s wetness) with its patented PEET® AirCare Technology. As this convected air dries, it neutralizes the bacteria on skin that causes the odor.

Authentic, time proven drying efficacy. Millions enjoy it.

Shop Now!


Life is too short to have bad rides

Damp boots & headgear is absolutely no way to start off. For riders of motorcycles, bikes and four wheelers there’s now PowerSport PEET. All-at-once it makes boots and helmets the most comfortable. It removes wet and sweat overnight. You wake up to fresh, dry comfort for the next morning’s ride.

DryPorts that maximize the airflow throughout the gear. In addition to effectively drying wet and sweat, this circulating air also neutralizes odor-causing bacteria, mold and mildew.

So you feel better, and save money in the process

Good boots and helmets cost a lot of money. PEET® Dry is air care that prolongs the useful life of the gear it carefully dries. Boots, helmets and gloves* last longer before having to be purchased again. (*Sold separately, Glove DryPorts can be fitted on the dryer so expensive leather gloves are dried properly.)

PowerSport PEET Dryer is simple to use. Just plug it in and place your boots and helmet on the DryPorts. It operates energy efficiently (less power that a 75 watt bulb) in complete silence (no moving parts).

With this American-made dryer, there’s absolutely no reason to start out your ride bad. (For that matter ANYTHING you do!)

Shop Now!



Peet Dryers: Dry Boots and Gloves
Posted on November 26, 2013 by Snowtech

Considering how SnowTech test riders spend almost 100 days out on the snow each year, we have to keep our boots and gloves dry so they can perform properly the next day. Over the years we have tried all kinds of methods, and while our favorite is using the dry heat of a wood burning stove to slowly dry out our gear, this isn’t always practical. What we use on a daily basis are the “Peet Dryers” and have several of them at our riding facility for each of our riders. When we get in for the night, we drop our boots on top of a Peet Boot Dryer and plug it in, and come morning they are completely dry all the way through and ready to go.  [Read More...]



Things we like to do best on Campground Earth
August 2013
Whitetail Magazine

He loved the outdoors and did something to start out on the right foot

The invention of the footwear dryer is a good story.

Gene Peet was among the “zealous outdoor enthusiasts” actively doing things in Campground Earth as often as he could. He loved hunting and the outdoors, but was fed up with starting out in wet, uncomfortable boots:

"Having wet boots all the time is really tough on you and your boots. Back then there just wasn’t a good way to dry out your boots before you had to put them on again.

Sitting around my kitchen table I came up with a plan to design my first boot dryer. My intention was to make a boot dryer purely for my own personal benefit." [Read more...]


At Peet Shoe Dryers...they like to say they invented dry. And after 44 years of business...this North Idaho company has created an extremely loyal following. KXLY4's Derek Deis reports. (Click here to watch the video.)


He invented one of life's simple pleasures...

"Father DRY" - founder Gene Peet - reflects on why he almost gave up on bringing his invention to the public.

He also talks about the oddest reason ever that a customer wanted a replacement dryer. (Read more...)


Gene Peet recently celebrated his 84th birthday. Over half of those years he's been treating feet to fresh, dry comfort.




Straight out of UIan Bator
Gordon Wright

Posted on, Aug. 2011

The man ordering margaritas at Mango’s, at the finish line of the GORE-TEX TransRockies Run’s Stage Four, looked happy. As a man should be when ordering margaritas on the sun-kissed patio of a high-mountain bar in Colorado. He was happy despite hobbling around with a cast on his right leg.

“Didn’t get that during the race, did you?” I asked.

“Nah,” he said, hefting his armload of Vitamin C and tequila, “It was during training.”

Rick Thurston, 58, had planned to run the race with his wife Karen, but a stress fracture two and a half weeks ago left their entire trip in question. The couple lives in St. Maries, Idaho, which happily happens to house the headquarters of one of the sponsors of this very race: Peete’s Feet shoe dryers (“I’ve known Gene Peete for years,” said Thurston. “It’s a great product. He used to be a plumber.”)

Stumped for a teammate, Karen’s thoughts turned to a candidate both natural and unlikely: her daughter, Stephanie Hackbarth. Stephanie, 26, is an avid runner – a collegiate cross-country runner, but Karen hadn’t seen her in two years. 




Why Runners Run (and Prefer Dry Running Shoes)
Posted on, April 2011

A running industry champion gets inside the minds of runners and shares insight as to why they run (and why they like dry running shoes).

Runners have an indomitable attitude that doesn’t let weather get in the way of their passion: There’s no such thing as “bad” weather. Just different kinds… Chilling wind? Invigorating! … Rain? Refreshing! … Snow? An exciting challenge!

Legendary track coach and Nike co-founder Bill Bowerman (he’s also credited with setting in motion the running boom) took it one step further when he said: “There’s no such thing as bad weather, just soft people.”

Many don’t get why runners brave the elements to “punish” themselves, scurrying about aimlessly. What is it that makes these running die-hards completely disregard the elements to undertake their running routine? There are many very good reasons people run. Here is a couple…

Movement is life
To some, it’s simply a devotion to moving. In addition to getting the body moving, running gets the blood moving and the mind moving.

Stress relief
Many enjoy running for its stress-relieving aspect. “Stress can be a cruel master of a helpful servant” is a wise adage. These are very stressful times we live in; we need to find ways to relieve stress rather than be a servant of it. And running can be very soothing therapy in dealing with stress in daily life.

Self identity
The first-ever women’s Olympic marathon champion, Joan Benoit Samuelson, described running as something that helps define you: “As every runner knows, running is about more than just putting one foot in front of the other; it is about our lifestyle and who we are.”
Whatever motivates you to run, whether you’re a beginner or a competitive athlete, the important thing is that we keep doing it and enjoying it. This brings me to some good, comforting advice to all runners concerning running shoes.

Between each run, put your running shoes on a PEET Dryer. That way you’ll put on a fresh, dry pair of running shoes to begin each and every run.

Keep the comfort comfortable. The comfort technology in running shoes today is truly amazing. Runners have many choices in outfitting their feet with footwear that add to running enjoyment. PEET Dryers enable this comfort technology to start out maximized by removing wet, sweat and odor from the last run. As a result, running shoes not only feel better, they last longer.

No more “odorrific” complaining. PEET Dryers remove the stress of having to deal with those you live with that whine about your running shoe “aroma.” (To me, that alone is worth going PEET Dry!)

By Guest Blogger Michael Coogan

Mike goes back to the genesis of the running boom over 30 years ago. Since then, he’s also been professionally involved in researching runners' needs, assessing burgeoning technologies, and developing and marketing running footwear. He’s president of COOGAN Marketing, specializing in consumer products for those that prefer outdoor adventures to indoor ones.


Peet Shoe Dryer, Inc. Media Partners 2011

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Mon 9:30pm; Thursday 8:00am; Saturday 11:30am


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Fisher’s ATV World strives to entertain on every aspect of the All Terrain Vehicle and Side X Side market which would include work, play, recreation, travel, sport and much more. The main focus includes adventures and travel destinations combined with industry tips and trends with industry leaders plus “behind the scenes” factory tours As seen on the

Mondays: 5:30 and 8:30 pm
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August 2010 through May 2011 National Series $10,000 Championship Purse

ACSS - AMSOIL Championship Snocross Series is the featured national series within ISOC Racing. The series brings together the finest professional and amateur athletes in the sport, in the most fan friendly venues in the U.S., and provides the best, most technically challenging tracks in the world. These facets combine to create the biggest, best snocross racing show in the world, brought to fans by AMSOIL, the first in synthetics.


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